During certain times of the year, I have to watch what I wear to ensure that my rough, red, itchy skin isn’t exposed. I have to be careful about the fiber content of my clothing as well – all-cotton is best, as it’s breathable and gentle on my skin.
My case of eczema, while not debilitating, is something that I have struggled with my whole life, so when I heard about the La Roche-Posay 100 Families initiative, I wanted to find out more.
Last year, in an effort to improve the lives of those with sensitive skin, La Roche-Posay organized the “100 Families” – a program to follow families with children suffering from eczema and to provide them with the education necessary to better manage their eczema, as well as free Lipikar products. The Lipikar product line is designed for dry and eczema-prone skin and is especially adapted for children and infants – something I wish had been around when I was a young child.
So this spring, La Roche-Posay Canada wants to, again, put children at the heart of their Facebook contest, by asking kids suffering from dry skin and eczema to draw what an “Itch-Free Day” looks like!
La Roche-Posay Facebook fans will vote for their favorite drawing and a jury will then select the winning drawing among the top 10. The artist will win a selection of La Roche-Posay products and will see his or her drawing on a limited edition Lipikar Baume AP container, released in October 2013.
I’m excited to see the creative works of art by all of the little participants. If you have a child suffering from dry skin or eczema, consider entering the contest. And, if not, you can still participate by voting on your favourite drawing and supporting all of the kids who dream of itch-free days. 🙂
To find out more about La Roche-Posay Lipikar products, visit their website. You can also find them on Twitter – @larocheposayca / #itchfreeday.
